specialising in digital advertising design and rich media
welcome to MARK1 LABS
Mark 1 Labs offers the creation and ad serving of Standard Display and Mobile banners according to the IAB unit guidelines. Standard mobile banner ads are smaller format creative units.These can be in interactive or non-interactive meaning static, and is displayed either on Desktop or mobile web pages or within a user’s mobile application.
Our Rich media is built using the most advanced HTML5 display advertising platform on the market. We implement truly scalable cross-screen HTML5 technology for the ad, empowering the user with an ad that does not compromise the user experience and increase the time the users engage with your brand.
Dynamic Creative is a personalised or unique ad built in real time when an ad server receives and ad request. The creative is based on prospects interests, past behaviours and intents, based on contextual content, allowing the advertiser to leverage data and to deliver targeted ads that are relevant and meaningful to consumers.
We design corporate branding that is modern, clean and effective. We will ensure that your new corporate identity works as well on a sign or business card as it does on a website or mobile app. We will give your brand an identity and create the visual branding guidelines that will characterise and differentiate your company for years to come.
MARK 1 LABS IS THE CREATIVE AND DESIGN DEPARTMENT OF MARK 1 MEDIA.
THE PRIMARY FOCUS IS THE DESIGN, CREATION AND BUILDING OF RICH MEDIA, DYNAMIC CREATIVE AND STANDARD DISPLAY BANNERS FOR DESKTOP DISPLAY, MOBILE AND VIDEO CAMPAIGNS.
WE AIM TO COLLABORATE WITH THE CLIENT TO ENSURE THAT THE AD UNIT IS NOT ONLY FUNCTIONAL AND ENGAGING BUT ALSO CAPTURE’S THE ESSENCE OF THE ADVERTISERS BRAND.
Mark1 is an obvious choice for us. They offer a variety of innovative platforms, superlative account management and expertise in all aspects of their business. They have all the hallmarks that we look for in a media partner – quick turn around thinking and most importantly – excellent results.Special thanks to Brendan Sterley and the ad ops team for helping us in achieving our client’s goals and for consistently exceeding our expectations. Keep it up!
Overall, our experience with Mark1 is professional, approachable and ‘use-able’ – they understand the brief and are a perfect partner to have in terms of turn-around and getting to grips with the brief in a timeous fashion. Our relationship has grown based on the fact that each campaign has delivered beyond expectation. Mark1 are able to see beyond just the brief and come to the table with a wealth of expertise, innovative ideas and a great offering.
Block A, Edison Square, Edison Way, Century City, Cape Town, 7441
Feel free to give us a call:
+27 (0) 21 552 0041
labs@mark1.co.za
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